s":{"text":"

Estimated Revenue

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Daily Revenue:

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$@daily_revenue

"},"rowId":"9AFqJGh"},{"key":"vs42","type":"text","props":{"text":"

Monthly Revenue:

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$@monthly_revenue

"},"rowId":"olLQ5mO"},{"key":"EOp4","type":"text","props":{"text":"

Annual Revenue:

"},"rowId":"CZwNZ67"},{"key":"aTlT","type":"text","props":{"text":"

$@annual_revenue

"},"rowId":"CZwNZ67"},{"key":"NR_d","type":"divider","props":{},"rowId":"Ms1C4NY"},{"key":"pQUS","type":"text","props":{"text":"

How to calculate AdMob revenue?

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AdMob revenue is primarily calculated based on your app's daily active users, the number of ad requests they generate, the fill rate of those requests, and your effective cost per mille (eCPM).

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The core formula for daily revenue is: Daily Revenue = (Daily Active Users × Ad Requests per DAU × Fill Rate / 100 / 1000) × eCPM

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Using the AdMob Revenue Calculator: an example

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Let's calculate the estimated AdMob revenue for an app with the following metrics:

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Step-by-step calculation:

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Daily Active Users (DAU): 5,000
Ad Requests per DAU: 4
Fill Rate: 75%
eCPM: $12.00

"},"rowId":"a65y"},{"key":"iaz8","type":"text","props":{"text":"

1. Calculate Total Daily Ad Requests: 5,000 DAU × 4 requests/DAU = 20,000 requests

2. Calculate Filled Ad Requests: 20,000 requests × (75 / 100) = 15,000 filled requests (impressions)

3. Calculate Daily Revenue: (15,000 impressions / 1000) × $12.00 eCPM = $180.00

4. Calculate Monthly Revenue: $180.00 × 30.44 days/month = $5,479.20

5. Calculate Annual Revenue: $180.00 × 365 days/year = $65,700.00

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