Google Analytics

Minform allows you to track visitor behavior and form submissions using Google Analytics 4 (GA4). This integration automatically sends events to your GA4 property when users interact with your form.

NOTE
This feature is available on Pro and Business plans.

How to Connect

1. Open your form in the Minform dashboard.
2. Go to the Connect tab.
3. Click on Google Analytics.
4. Enter your Tracking ID (Measurement ID).
   • Format: G-XXXXXXXXXX (GA4) or UA-XXXXXXXX-X (Universal Analytics).
5. Click Save.

Tracked Events

Minform automatically sends the following events to Google Analytics:

1. Page Views

• Event Name: minform_page_view
• Trigger: Fired when a user loads the form or navigates to a new page within the form.
• Parameters:
  • event_category: The URL of the form.
  • event_label: The page number (e.g., "Page 1", "Page 2").

2. Form Submissions

• Event Name: minform_submit
• Trigger: Fired when a user successfully submits the form.
• Parameters:
  • event_category: The URL of the form.
  • event_label: The name of the form.

Setting up Custom Dimensions

To see the event_category and event_label details in your GA4 reports, you must register them as Custom Dimensions.

1. Go to your Google Analytics dashboard.
2. Navigate to Admin (gear icon) > Data display > Custom definitions.
3. Click Create custom dimension.
4. Create the following two dimensions:

Dimension 1:

• Dimension name: Event Category
• Scope: Event
• Description: Form URL
• Event parameter: event_category

Dimension 2:

• Dimension name: Event Label
• Scope: Event
• Description: Page number or Form name
• Event parameter: event_label

Once set up, you can use these dimensions in your reports and explorations to analyze form performance.

Verifying the Integration

To verify that events are being sent:

1. Open your form in a new tab.
2. Go to your Google Analytics dashboard.
3. Navigate to Reports > Realtime.
4. Interact with your form (change pages, submit).
5. You should see minform_page_view and minform_submit events appearing in the "Event count by Event name" card.