Meta (Facebook) Pixel

Minform integrates with Meta Pixel (formerly Facebook Pixel) to help you track visitor activity and measure the effectiveness of your advertising.

NOTE
This feature is available on Pro and Business plans.

How to Connect

1. Open your form in the Minform dashboard.
2. Go to the Connect tab.
3. Click on Meta Pixel.
4. Enter your Pixel ID (15 or 16 digit number).
5. Click Save.

Tracked Events

Minform sends the following events to your Meta Pixel:

1. Page Views (Standard)

• Event Name: PageView
• Trigger: Fired automatically when the form loads and on every page navigation.

2. Minform Page Views (Custom)

• Event Name: minform_page_view
• Trigger: Fired alongside the standard PageView event, providing specific form context.
• Parameters:
  • url: The URL of the form.
  • page: The page number (e.g., 1, 2).

3. Form Submissions

• Event Name: Lead (Standard Event)
• Trigger: Fired when a user successfully submits the form.
• Parameters:
  • content_name: The name of the form.
  • source: 'Minform'

Verifying the Integration

To verify that your Pixel is working:

1. Install the Meta Pixel Helper Chrome extension.
2. Open your form in a new tab.
3. Click the Pixel Helper icon in your browser toolbar.
4. You should see both PageView and minform_page_view events fire when the page loads.
5. Submit the form and check for the Lead event.